HELLO, NICE TO MEET YOU!

Strategist and Account Management. Nearly a decade. Three continents. One question that never changes: what actually moves people?

I grew up between Mexico and the US. I have a degree in International Relations. I now live in the UK. None of that was planned, but all of it shaped how I work. Culture is something I live in.

I've built brand platforms for fintech unicorns and mezcal launches. Led accounts worth millions. Won pitches across five markets in a single room. Briefed creative teams on everything from cryptocurrency to toilet paper. The category never matters. The human truth always does.

My strategy combines rigorous thinking and genuine curiosity, sharpened by data, grounded in behaviour, made useful for people who make things.

If something here caught your attention… good. That was the point.

Lets chat!