Senior Account Director
Experience
Strata Create, United Kingdom

The Problem Worth Solving

BYD needed one launch event to convince five different audiences, press, fleet buyers, retailers, influencers and their own staff, that BYD is a serious tech brand, not a Chinese OEM finding its feet. Five briefs would have diluted the message.

The Insight That Unlocked It

Every audience wanted the same reassurance, just in their own language. The product already had the story: dual-mode tech as two systems working as one. That became Dual Power. One Vision.

What I Did

I led the strategic response, building the audience strategy, the creative platform, and the argument for it. I used an "Apple lens" to push the pitch towards precision over spectacle, then translated that thinking into three scalable tiers so the platform held regardless of budget.

The Idea It Became

A single platform that scaled from press keynote to influencer content to retailer gala without losing coherence, mapped as one emotional arc guests moved through across the week.

What Happened

Strata won the pitch. The launch was delivered in Coventry as planned.